Proud Sabahan stands out at the Heineken Star Serve National Finals 2017!

Heineken Star Serve returned this year to continue its search for Malaysia’s best bartender. Hosted by HEINEKEN Malaysia Star Academy, the Heineken® Star Serve National Finals 2017 recently witnessed eight of the finest bartenders going head to head to pour the perfect pint of Heineken® draught beer.

5th from left is Andrew Woon, Sales Director of HEINEKEN Malaysia, Hans Essaadi, Managing Director of HEINEKEN Malaysia, and Shereen Teh, National Customer Development Manager On-Trade of HEINEKEN Malaysia, with the eight finalists.

Daimler Kenn Cagas from The Beer Factory in Kota Kinabalu was named Malaysia’s Hero of the Year and will be going on an all-expenses-paid trip to Amsterdam to explore the Heineken® Experience.

Now in its 4th year, the Heineken® Star Serve is a global quality programme that ensures Heineken® draught beer is a Perfect Pour served at its absolute best. Opened to all outlets nationwide, Star Academy saw 600 entries and only eight finalists were shortlisted after rigorous theoretical and practical assessments.

Hans Essaadi, Managing Director of HEINEKEN Malaysia delivering his speech during the Heineken® Star Serve National Finals 2017.

“Here at HEINEKEN Malaysia, we have a passion for beer that extends to all stages, from brewing to pouring to consumption. We take great pride in ensuring that all our customers have the best drinking experience possible, and those who serve Heineken® pay as much attention to the quality of the serve as we do brewing Heineken®. That said, pouring beer is an art – it is not just about precision and accuracy of the perfect serve of beer. It is the personality, charisma and quality that these professionals will be tested on,” said HEINEKEN Malaysia’s Managing Director, Hans Essaadi.

Standing under the spotlight with crowds of supporters cheering them on, pouring the perfect pint based on the five-step Heineken® Pouring Ritual proved no easy feat for these finalists. The five step ritual involves; the rinse, the pour, the skim, the check and the serve – all of which are vital in creating the perfect glass of Heineken® draught beer.

Heineken Star Serve National Finals 2017

The eight finalists had the opportunity to demonstrate their talent and understanding of those five steps as they attempted to pour the perfect glass of Heineken® draught beer within 4 minutes.

The final scores ended with a tie between Kenn and Richard Jugie from The Sarawak Club in Kuching. Both finalists faced off against each other for the final round of the pouring ritual challenge.

Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu (left) duels with Richard Jugie from The Sarawak Club, Kuching to decide who will start the perfect pour ritual in the tie-breaker round of the Heineken® Star Serve National Finals 2017.

Supported by the cheering and excitement from the enthusiastic audience, Kenn came out on top as the best pourer. The 28-year old bartender, who has been bartending for nine years, beat his opponents in the challenge with his positive vibes, charismatic demeanour, entertaining presentation with his pop and lock dance moves, and of course, his pouring precision.

“I had a blast perfecting the pouring and serving skills alongside all the finalists! It was a great experience to be part of the Heineken® Star Serve programme and I am thrilled to be travelling to Amsterdam,” said Kenn.

The winner of the Heineken® Star Serve National Finals 2017, Daimler Kenn Cagas from The Beer Factory, Kota Kinabalu posing with the mock ticket to Amsterdam.

The panel of judges for the national finals were Malaysia’s Heineken® Draught Master, Gerard Anselm and Star Academy Trainer, Jonathan Chong. The judging criteria included mastering the perfect pint pouring skills and the ability to craft the perfect drinking experience with sophistication in that short period of time.

Star Academy aims to provide knowledge and improve the skillset of our local bartenders to develop their capabilities to world-class standards. This is to provide a better drinking experience to all our consumers and also recognise our bartenders’ passion and dedication to service excellence.

The HEINEKEN Malaysia’s Managing Director, Hans Essaadi celebrates with the newly-crowned Hero of the Year, Daimler Kenn Cagas (The Beer Factory, Kota Kinabalu).

Malaysia won the World No. 2 bartender title in 2013 and bagged the first place at the Global Bartender Finals in Amsterdam, in the Netherlands, last year. The 2017 Heineken® Global Bartender Final has been postponed until 2018 to allow for new and exciting programme developments. The Heineken® Global Bartender Final remains a key element of the Heineken® Star Serve program and will be back next year with additional elements to once again give bar staff an opportunity to show off their rinse, pour, skim, check and serve ritual to a global audience.

The Heineken® Perfect Pour entries by the finalists of the Heineken® Star Serve National Finals 2017.

For more information on Heineken®, log on to their website or follow Heineken® on Instagram (@HeinekenMY) or Facebook. 

Don't let your friends be missing out! Like and Share! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Travel Destinations

Doggy Day Out with Belmond – The Dog Friendly Hotels

Jet Set With ‘The Pet Set’ At Belmond this Chinese New Year Of The Dog – The Dog Friendly Hotels In celebration of The Year of the Dog, Chinese New Year 2018, Belmond launches ‘Pet Set’ Read more…

Explore!

MUST-STAY ETHEREAL HOTELS IN CHINA

For all the bustle and clamour of modern-day China, Aman offers peace, tranquility and cultural immersion through four unique properties, each with a different and memorable perspective on the spiritual heritage and contemporary character of Read more…

Date Worthy Locations

Zeta Bar, Hilton Kuala Lumpur Presents Hypnotik as Resident Band

Looking for a posh bar in KL that has AWESOME live music? Well Hilton KL has outdone itself with Hypnotik, a grand array of international performers guaranteed to sweep you off your feet with their Read more…