KUALA LUMPUR, 23rd May 2017 – With Malaysians embracing a fast-paced and always ‘on-the-go’ way of life, Muchico Bakery, a joint venture between Munchy’s and Chipita, launched 7DAYS Croissant by Munchy’s – a wonderful combination of soft layered dough made with special recipe and rich creamy filling that gives you energy to keep you going anytime, anywhere.
Speaking at the launch event, Mr. CK Tan, Munchy’s Group Chief Executive Officer (CEO) said, “Today’s consumer is always on-the-go due to a shift in lifestyle trends. There’s never enough time for everything. From meetings, to appointments, to classes, we’ve come to a point where we could even forget to eat or consciously skip meals due to our busy way of life. The launch of 7DAYS by Munchy’s is apt to provide consumers with the perfect, delicious and convenient bakery snack to meet the growing demand to fulfil the needs of our always on-the-go lifestyle in Malaysia”.
“7DAYS Croissant by Munchy’s is created for everyone to enjoy. From working adults to students to children, having a convenient and affordable bakery snack that tastes like a fresh baked croissant helps brighten up your day.”
As the World’s No.1 Croissant, 7DAYS by Munchy’s is made to satisfy your hunger in the most delicious way. It comes wrapped in aluminium foil packaging for hygiene and longer freshness that promises delicious indulgence for any occasion.
Munchy’s collaboration with Chipita to launch 7DAYS Croissant in Malaysia is a timely and strategic business move. Through this collaboration, over RM50 million has been invested to launch 7DAYS Croissant in Malaysia.
“With the collaboration with Chipita, we are delighted that Munchy’s is the only brand at the moment offering pre – packed croissants in Malaysia and it presents great opportunity for us to champion this segment to elevate our brand positioning as the leading homegrown biscuit manufacturer. We look forward to many years of partnership with Chipita to introduce newer and more innovative products to cater to the needs and demands of our local market, in an effort to strengthen our company’s leading position in the market,” added Tan.
The new 7DAYS Croissant by Munchy’s features three flavours – chocolate, vanilla and caramel. The product is widely available in Peninsular Malaysia for Malaysians to enjoy the on-the-go bakery snack at an affordable price of RM1.30, anytime anywhere.
About 7DAYS Croissant
7DAYS Croissant is a wonderful combination of soft layered dough made with special recipe, and rich creamy filling in three delicious flavours – chocolate, vanilla and caramel. It gives you energy to get your day going in the most delicious way. As the No.1 croissant in the world, 7DAYS Croissant keeps its freshness and taste and allows people on-the-go to enjoy it anytime, anywhere.
About MUCHICO BAKERY
MUCHICO BAKERY SDN BHD is a joint venture between CHIPITA and MUNCHY FOOD INDUSTRIES SDN BHD.
MUNCHY’S has established itself as Malaysia’s No.1 homegrown biscuit brand* for more than 25 years with state-of-the-art manufacturing facilities in Malaysia, China and Indonesia.
Today, MUNCHY’S products are available in most retail outlets in Malaysia and can be found in more than 50 countries globally. Prominent products under MUNCHY’S brand include MUNCHY’S Crackers, LEXUS Sandwich Biscuits, MUZIC Wafer, OAT KRUNCH, and Chipita’s flagship product, the signature bakery creation; 7DAYS croissant!
CHIPITA was established in Greece in 1973. The company is present internationally in four major product categories which include croissants and dough products, savoury snacks (Bake Rolls), cakes and confectionery. Its products are delivered to consumers in a total of 66 countries.
For more information on 7DAYS, please visit:
Website – http://www.munchys.com
Brand Page – http://www.7days.com/my