Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in 171 countries and over 62 billion cans of Red Bull have been consumed so far.
But it is the first time Malaysia will see Red Bull in sugar free mode. And they chose to kick off their launch with a energizing workout at the Elements Gym of G Tower.
Guests were encouraged to participate in a cross fit work out as well as a yoga class by Soraya whilst indulging in the low calorie drinks.
Kuala Lumpur, 15 May 2017 – Red Bull Product of Europe debuts its Red Bull Sugarfree variant tonight at Red Monday – a new addition to the Malaysian market providing the same benefits as Red Bull Energy Drink with no sugar , just wings .
At a mere eight (8) calories per 250ml can, the preferred drink of sport enthusiasts and top athletes around the world works as a functional drink, vitalising the body and mind. Consumers can look forward to the brand’s promise ‘Red Bull Sugarfree gives you wings’, while balancing a busy day between work and play.
Made from high quality ingredients with Alpine water from the springs of Austria and Switzerland, the Red Bull Sugarfree contains Sucralose and Acesulfame K, which are among the most-used sugar substitutes worldwide. To ensure consistency of the upmost premium quality around the world, Red Bull Sugarfree (and other Red Bull Product of Europe variant) is produced in the Austrian and Swiss Alps.