Kuala Lumpur, 11 August 2017 – WOW! Taiwan Selects presents a taste of Taiwan in Malaysia. Taiwan’s famous ‘Little Traffic Light Man’, the ubiquitous animated traffic signal that tells pedestrians around the country when it is safe to cross the road, is an Instagram worthy picture that visitors make a beeline for when in Taiwan.

This made-in- Taiwan phenomenon is just one of the many unique features of Taiwan that visitors can experience at the WOW! Taiwan Selects event, currently underway at Suria KLCC until 13 August 2017, where over 60 products comprising some of Taiwan’s best lifestyle brands are on display.

(Front row, 7th from left) Mr. James Chang Chi-Ping, Representative of the Taipei Economic and Cultural Office (TECO) in Malaysia officiating the opening ceremony of WOW! Taiwan Selects alongside the Taiwanese brand representatives

Themed ‘Beat Your Heart’, the event which is hosted by the Commerce Development Research Institute (CDRI) of Taiwan, mirrors the vibrancy and distinctive traits of Taiwan’s street scene, including the Little Traffic Light Man which made its debut in Taipei on 18 March 1999.

The four day event offers something for everybody, with 20 premium food and beverage, skincare and home appliance brands, ultimately treating visitors to an exclusive glimpse of Taiwan’s lifestyle and culture which they can taste, feel and experience first-hand.

WOW! Taiwan Selects

Mr. James Chang Chi-Ping, Representative of the Taipei Economic and Cultural Office (TECO) in Malaysia delivering his opening remarks at the opening ceremony of WOW! Taiwan Selects

Beauty lovers will not be disappointed as a wide range of deluxe cosmetic brands will be making an appearance including products from My Beauty Diary, UNITOUCH, Aromase, Deer Hills, Dr. Wu, YUAN, Sunray’s, Jeune and Yue Happiness.

Health enthusiasts will also get to sample some of Taiwan’s premier healthcare products from KOKO, Da Jin Enzyme, Match Q and Dr. Syngen.

For those eager and hungry for a taste of Taiwan’s snack and beverage offerings, the WOW! Taiwan Selects event will also feature products from renowned Taiwanese packaged food brands such as Mr. Johnson, Tastywow, Sweet Mountain, Oomph Cold Pressed Juice, Oceanesh and King Kung.

WOW! Taiwan Selects

Mr. James Chang Chi-Ping, Representative of the Taipei Economic and Cultural Office (TECO) in Malaysia exploring the wide selection of Taiwanese products on display

That’s not all! The event is also out to showcase Taiwan’s creativity and innovation by bringing in some of Taiwan’s latest tech gadgets. Visitors will get a chance to try a motion- based AR game at the booth as well as test virtual reality games by HTC VIVE and gaming PCs from Taiwan MSI – a world leading gaming brand and most trusted name in the gaming and eSports industry.

Open from 10am – 10pm, WOW! Taiwan Selects invites all to get up close and personal with the various Taiwanese brands on display. The chance to get immersed in all that Taiwan has to offer is certainly an opportunity not to be missed! For more information about WOW! Taiwan Selects kindly visit: http://www.wowtaiwanselects.tw/2017/brand/year/7.

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